Steve Rowe, Founder.



Dry Residue* founder Steve Rowe has a passion for water, with years of experience creating new or re-launching exsting brands. He works with entrepreneurs to identify the unique characteristics of their water; then helps develop a winning business strategy to bring their products to market.

Steve's specialist knowledge of the fast growing premium bottled water sector means he can advise on strategic direction based on deep market insight and years of operational and commercial experience.

As consultant, Steve has worked on a wide range of national and international projects and is also co-founder of the Fine Water Society; as well as author of "H2O Water Package Design", published by Index Books.

Steve is a regular speaker at events including: The Luxury Marketing Summit, Euro-Pak, Salon Gourmets, Global Bottled Water Congress, Fine Waters Summit and The International Water Expo.

Advisory Services:

  • New product development
  • Packaging and label design
  • Market analysis
  • Consumer trends
  • Competitor benchmarking
  • Business start-up
  • Brand and channel strategy
  • Sales and marketing strategy (Route to market)
  • New market entry
  • Cost and feasability modelling
  • Distributor search
  • Customer/ retailer listings
  • International strategy

Contact Steve if you have a project to discuss.